Case Study: Hornby Hobbies streamlines B2B trade commerce with Gene Commerce and Adobe Commerce

Hornby builds a bespoke B2B portal for 1,000+ retailers with Gene Commerce

Gene Commerce partnered with Hornby Hobbies, which needed a robust platform to support its network of over 1,000 independent retailers. The challenge was to replace fragmented and manual ordering processes with a scalable B2B commerce solution capable of handling complex pricing, fulfillment, and forecasting for multiple well-known brands.

Gene Commerce delivered a bespoke Adobe Commerce B2B portal integrated directly with Microsoft AX ERP. This solution provided retailers with personalized pricing, real-time stock visibility, and advanced self-service tools. The results included reduced manual order handling, improved operational accuracy through real-time synchronization, and the creation of a scalable, multi-brand trade platform for over 1,000 retailers.

Hornby