Case Study: Holcim achieves scalable multi-brand commerce with GENE Commerce

Holcim onboarded in under one week with Gene Commerce

Gene Commerce partnered with Holcim, a global building materials leader, to address the growing complexity of its multi-brand digital estate. The challenge involved managing multiple customer journeys and platforms for brands like Bradstone and Concrete2You, which required clearer operational ownership, stability, and faster development of new eCommerce initiatives.

GENE Commerce onboarded in under a week, stabilizing environments and completing partially built projects. The solution included implementing a SmartPay Fuse PSP integration for Concrete2You and transforming Bradstone into a dual eCommerce and lead generation platform. This created a more scalable, connected, and manageable multi-brand foundation for Holcim's future growth, improving payment experiences and reducing checkout friction.

Holcim