Case Study: Apetito achieves platform stability and conversion growth with GENE Commerce Adobe Commerce support

Apetito cuts login issues 90% with Gene Commerce

Apetito, a company operating in a high-stakes retail and DTC environment, needed a partner to stabilize its struggling Adobe Commerce platform. Outdated infrastructure, technical debt, and poor delivery standards from a previous agency were holding the business back, impacting reliability and hindering long-term growth.

GENE Commerce was appointed to address these challenges. They stabilized the platform, improved core processes, and introduced a 24/7 support model. Their work included implementing AI-driven personalization for product discovery and redesigning the login experience. This resulted in significant measurable impacts, including a £10.5K revenue increase from search in three months, a 54% reduction in support calls, and a 90% reduction in login issues for the customer.

Apetito