Case Study: Park Place achieves a clearer corporate finance brand with Gencia

Park Place refreshes its 10-year-old website with Gencia

Park Place, a corporate finance firm, faced the challenge of a website that no longer represented its evolving business identity and struggled to communicate its unique value to prospective clients. To address this, they partnered with vendor Gencia for a comprehensive branding and website redesign service.

Gencia conducted a virtual workshop with Park Place's clients to define the company's core attributes, leading to a new brand positioning centered on its unique independence. The vendor executed a full rebrand, which included a graphic animation, an art-directed photo and video shoot to showcase the team's personality, and specialized financial copywriting. This resulted in a new visual language and tone of voice that accurately reflected Park Place as a dynamic and approachable organization.

Park Place