Case Study: World Wide Stereo achieves a 30% AOV increase with Gen3 Marketing

World Wide Stereo boosts AOV 30% with Gen3 Marketing

World Wide Stereo faced the challenge of launching a new pair of Klipsch true wireless earbuds with a limited budget. They needed a cost-effective strategy to generate online coverage that would drive traffic and sales from both large publishers and niche content partners in the audio and car enthusiast spaces. They enlisted Gen3 Marketing to execute an affiliate marketing campaign.

Gen3 Marketing implemented a budget-savvy solution by recruiting six content partners. They secured four sponsored content pieces and two YouTube reviews, with two partners activated using only gifted product and commissions to minimize costs. This approach resulted in a 169% year-over-year sales lift and a 30% increase in average order value for World Wide Stereo.

World Wide Stereo