Case Study: Venchi boosts US affiliate revenue by 27% with Gen3 Marketing

Venchi grows US affiliate revenue 27% with Gen3 Marketing

Venchi, an Italian premium chocolate and gelato brand, faced the challenge of improving the efficiency of its US affiliate marketing program. While the channel was generating revenue, partner investment had grown too high. They partnered with Gen3 Marketing to scale revenue and brand visibility while significantly optimizing partner costs.

Gen3 Marketing implemented a performance-led optimization strategy focused on refining Venchi's publisher ecosystem. This involved strategic partner recruitment, portfolio optimization, and restructuring commission models. The solution delivered a +27% revenue growth and a +115% increase in ROAS while simultaneously reducing partner costs by 40%, transforming the affiliate program into a highly efficient growth engine for Venchi's US expansion.

Venchi