Case Study: a US-based streaming service cuts customer acquisition cost by 23% with Gen3 Marketing

US-based Streaming Service cuts CAC by 23% with Gen3 Marketing

A US-based streaming service engaged Gen3 Marketing to address surging customer acquisition costs within its affiliate program. The program was generating high volumes of free trials, but the cost per paying subscriber was exceeding profitability thresholds and straining publisher relationships, making optimization a sensitive challenge.

Gen3 Marketing implemented a collaborative, data-driven affiliate strategy by introducing a new commission model that aligned payouts with actual subscriber value. This approach, which included stakeholder alignment and publisher support, resulted in a 23% reduction in customer acquisition cost, a 10% increase in trial-to-paid conversion, and six-figure net savings while maintaining key partnerships and driving subscription growth.