Case Study: The Workplace Depot achieves 100% conversion uplift with Gen3 Marketing affiliate programme launch

The Workplace Depot boosts conversions by 100% with Gen3 Marketing

The Workplace Depot, a leading UK provider of industrial products, had over 30 years of market experience but was missing opportunities for incremental revenue as it had not yet utilized the affiliate marketing channel. To address this, the company approached vendor Gen3 Marketing to launch a strategic affiliate programme to drive revenue and secure a competitive edge.

Gen3 Marketing implemented a tailored strategy, selecting the Awin network and leveraging their relationship for a rapid technical integration. The solution focused on key loyalty publishers for brand discovery. The results for The Workplace Depot included a +100% conversion lift compared to other paid channels and a 61% new customer acquisition rate through affiliate partnerships. Gen3 Marketing successfully onboarded over 100 publishers within the first six months, laying a foundation for sustained growth.

The Workplace Depot