Case Study: a streaming platform boosts revenue and sign-ups with Gen3 Marketing's content-led affiliate strategy

Streaming Platform boosts revenue 207% with Gen3 Marketing

A streaming platform partnered with Gen3 Marketing to overhaul its affiliate program. The challenge was to increase the number of overall sign-ups and the lifetime value of new customers while decreasing free trial cancellations. The strategy was to shift the program's focus from promoting coupon codes to primarily working with content publishers to promote new releases, with the supposition that this would capture more valuable top-of-funnel customers.

Gen3 Marketing leveraged its relationships to bring in major content publishers like Vox Media and increased production with existing partners like Ziff Media and Skimlinks. This new content-rich strategy proved extraordinarily successful. Results included the percentage of total sales from content publishers rising from 44% to 70%, and overall revenue increasing by 207% year-over-year from $62.5k to $192.3k.