Case Study: Red Equipment boosts ecommerce conversions with Gen3 Marketing and Envolve’s AI-powered virtual shopping assistant

Red Equipment boosts ecommerce conversions 70% with Gen3 Marketing

Red Equipment, a premium outdoor paddleboarding gear brand, faced the challenge of converting its strong website traffic into sales across its UK, US, and Canadian storefronts. Their goal was to turn passive browsers into buyers while ensuring a consistent and low-friction experience in all regions. To address this, their affiliate marketing agency, Gen3 Marketing, implemented Envolve's AI-powered Virtual Shopping Assistant (VSA).

Gen3 Marketing seamlessly activated the VSA, which used automated, intent-based messaging to engage users and provide product recommendations. The solution resolved 93% of customer queries without live agent help and delivered a consistent experience across all regional sites. The results were significant, including a 70% engagement rate with over 21,000 users, a high 9% conversion rate, and the generation of substantial sales volume within four months.

Red Equipment