Gen3 Marketing
57 Case Studies
A Gen3 Marketing Case Study
The client, a major player in the LLC and business formation sector, faced pressure from its top affiliates demanding higher commissions despite already offering competitive rates. The challenge for the client was to manage these rising demands without a corresponding increase in affiliate volume or value. Gen3 Marketing was engaged to address this strategic dilemma.
Gen3 Marketing implemented a new performance-driven commission structure based on click attribution, which considered both the package purchased and the affiliate's position in the sales funnel. This solution allowed affiliates to earn significantly more by promoting higher-value products. The results were substantial, with a top affiliate's monthly earnings growing from $2,500 to $7,500, earnings per order increasing from $50 to $150, and a 44.7% month-over-month rise in affiliate commissions for the client.
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