Case Study: a national telecom provider achieves 120% order growth with Gen3 Marketing

National Telecom Provider drives +120% order growth with Gen3 Marketing

Gen3 Marketing partnered with a national telecom provider to launch its first affiliate program. The challenge was to scale new customer growth in low-awareness markets while navigating tight marketing budgets, requiring the affiliate channel to shift from a siloed effort into an integrated part of the marketing strategy.

Gen3 implemented a full-funnel affiliate strategy that coordinated closely with paid social and product teams. Their approach included strategic channel sequencing, unified creative, and dynamic optimization. This solution enabled the telecom provider to exceed its order target by 120%, achieve the lowest cost per order among all channels, and significantly expand its customer acquisition in rural and emerging markets.