Case Study: Meredith achieves top-funnel revenue growth with Gen3 Marketing

Meredith drives 26% of yearly incremental revenue with Gen3 Marketing

A leading beauty brand approached Gen3 Marketing with the challenge of increasing its top-funnel exposure and testing new content inclusions while operating under tight budget constraints. The goal was to diversify its existing publisher mix and boost the program's overall revenue and clicks.

Gen3 Marketing devised a tailored strategy, sourcing proposals from content partners and ultimately launching a CPC campaign with Meredith. This approach, which included gifting products and providing brand details, guaranteed educational content primed for conversions. The campaign exceeded expectations, achieving a 5x return on ad spend and surpassing the click goal by 230%. Articles generated 26% of the program's total yearly incremental revenue, making Meredith a top driver of revenue and clicks.

Meredith