Case Study: Home Depot achieves revenue growth without increasing budget with Gen3 Marketing

Home Depot grows revenue 68% with Gen3 Marketing

Home Depot came to vendor Gen3 Marketing with the challenge of driving revenue growth for its affiliate program without any year-over-year increase to its budget. The goal was to find a way to significantly improve performance while keeping publisher commission costs flat.

Gen3 Marketing implemented a four-pronged solution that involved restructuring the commission strategy, migrating to a fixed-fee network model, creatively leveraging CPA deals for high-impact placements, and removing a problematic but high-revenue publisher. This approach resulted in a 68% increase in revenue, a 69% reduction in cost, and a 45% increase in ROAS, all with a 0% increase in publisher commission costs.

Home Depot