Case Study: a home and kitchen brand boosts liquidation sales with Gen3 Marketing

Home and Kitchen Brand drives 11,000+ visits in 3 days with Gen3 Marketing

The home and kitchen brand sought to drive direct-to-consumer sales and liquidate legacy inventory through a broadcast affiliate activation on national daytime TV. Their challenge was to secure a feature on a top show without a flat fee, requiring a fast-moving, performance-driven campaign. Gen3 Marketing was engaged to handle this strategic effort.

Gen3 Marketing secured the broadcast feature and implemented a promo-code solution for tracking, as traditional click-based attribution was not possible. They maximized reach with a companion digital article and pivoted to a secondary product when the primary one sold out. The results were a significant success, driving over 11,000 site visits with a 6.2% conversion rate and a 67,200% year-over-year increase in orders, all under a pure CPA model.