Case Study: FreshDirect achieves 169% YoY sales lift with Gen3 Marketing

FreshDirect drives 169% YoY sales growth with Gen3 Marketing

Gen3 Marketing partnered with FreshDirect, a geographically concentrated food-delivery service, to overcome the unique challenges of its customer acquisition efforts. The brand needed innovative, "out of the box" thinking to drive new growth while operating on a commission structure that only paid for new net orders.

The solution implemented by Gen3 Marketing was a geo-targeted loyalty campaign through the card-linking publisher Augeo. This approach offered cashback rewards to new and lapsed customers while using a control group to measure incrementality. The results were significant, including a 171% year-over-year lift in new customer sales and a gross ROI of $12.50 for the program.

FreshDirect