Case Study: ecobee achieves net-new revenue growth with Gen3 Marketing

ecobee drives 33% more long-term incremental media contribution with Gen3 Marketing

The customer, ecobee, needed to determine if its affiliate channel was driving new revenue or simply cannibalizing sales from other marketing efforts. The challenge was to get definitive, third-party confirmation on whether the channel was expanding the funnel. Gen3 Marketing was engaged to address this.

Gen3 Marketing implemented a performance-first, product-forward affiliate strategy focused on partner diversification and upper-funnel tactics. This approach drove a proven net-new demand, with results including a 25% year-over-year increase in media-driven incremental sales and a 33% increase in long-term incremental media contribution. The independent analysis validated that Gen3's strategy successfully generated revenue that would not have occurred otherwise.

ecobee