Case Study: ChiccoUSA achieves 945% daily revenue growth with Gen3 Marketing's Amazon Advertising program

ChiccoUSA boosts daily revenue 945% with Gen3 Marketing

Gen3 Marketing was enlisted by ChiccoUSA, a household baby and juvenile product brand, to launch an Amazon Advertising program. The challenge was to grow revenue and increase efficiencies for certain underperforming product categories while managing or reducing advertising costs.

Gen3 Marketing implemented a fresh strategy using layered campaign structures and bidding automation to scale keyword reach. This approach led to a dramatic 945% increase in daily revenue, which rose to $2.3K, while reducing the Advertising Cost of Sale (ACoS) from 13.8% to 5.8%. The campaign also drove over 1,000% more clicks and orders.

ChiccoUSA