Case Study: Chicco achieves 10X Amazon PPC growth with Gen3 Marketing

Chicco boosts Amazon revenue per day 954% with Gen3 Marketing

Gen3 Marketing was approached by Chicco, whose Amazon advertising program was showing limited growth in early 2019. The challenge was to find new ways to increase revenue and orders while sustaining or reducing advertising costs.

To address this, Gen3 Marketing built new proprietary tools and deployed a new Amazon PPC strategy. This approach combined a layered structure and bidding automation to manage queries more effectively. The results were dramatic, including a 1000% increase in overall performance, a 58% reduction in ACoS, and a 954% increase in daily revenue.

Chicco