Case Study: a beauty brand achieves 102% ROAS growth with Gen3 Marketing

Beauty Brand boosts ROAS by 102% with Gen3 Marketing

The customer, a beauty brand, faced challenges within its affiliate marketing program, including the launch of its products on a major third-party retail platform and the transition of influencer partnerships to an in-house system. The brand partnered with vendor Gen3 Marketing to adapt to these changes, aiming to maintain growth and optimize its return on ad spend while achieving a 10% contribution target from its affiliate channel.

Gen3 Marketing implemented a multifaceted strategy that prioritized strategic placements in key affiliate networks and launched new publisher initiatives to recover revenue. This approach resulted in a 66% reduction in cost, a 102% improvement in ROAS, and the successful achievement of the 10% affiliate channel contribution goal.

Beauty Brand