Case Study: BBQGuys achieves 414% revenue growth with Gen3 Marketing Performance PR

BBQGuys boosts revenue 414% with Gen3 Marketing

BBQGuys, aiming to grow their presence in the competitive outdoor kitchen market, partnered with vendor Gen3 Marketing and their Performance PR service. Their challenge was to increase traffic, orders, revenue, and ROAS with a campaign timed around key seasonal events like Father's Day and July 4th.

Gen3 Marketing's solution involved a strategic blend of targeting relevant mass media partners and reinvigorating dormant relationships. This approach generated 86 seasonal press hits and led to a remarkable +414% total revenue growth, including a +518% revenue increase from Time Inc. alone.

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