Case Study: an apparel brand liquidates excess inventory with Gen3 Marketing and Brad’s Deals

Apparel Brand drives $14.9k in 7 days with Gen3 Marketing

An apparel brand needed to quickly liquidate low-demand excess inventory within 30 days through the affiliate channel. The vendor, Gen3 Marketing, was tasked with identifying a suitable daily deals partner to achieve this goal.

Gen3 Marketing implemented a solution by partnering with the daily deals site Brad’s Deals. The brand created a targeted landing page and offered a special promotion. The initiative drove significant sales, including $14.9k in one week with a 251% year-over-year increase and another week generating $8.6k with a remarkable 984% year-over-year increase, while also boosting performance across other affiliates.