Case Study: UK Sustainable Health and Beauty Brand achieves 200% revenue growth with Gen3 Marketing

a UK sustainable health and beauty brand boosts revenue 200% with Gen3 Marketing

A UK sustainable health and beauty brand was facing the potential shutdown of its affiliate marketing programme, which it felt was misaligned with its ethical values and dominated by low-value voucher sites. The brand engaged Gen3 Marketing to trial a new UK affiliate programme optimisation strategy with the goals of removing poor-performing affiliates, introducing sustainable partnerships, and fixing a broken validation process that had an extremely high 78% decline rate.

Gen3 Marketing’s solution involved eliminating low-value affiliates and shifting the strategy to focus on high-intent content and cashback partners, recruiting over 50% new affiliates. They also fixed the validation process, slashing the decline rate to 10% and rebuilding trust. As a result, the brand saw a +200% increase in revenue, a +500% increase in conversion rate, and significant cost efficiency, with Gen3 Marketing directly driving this sustainable turnaround.