Case Study: a UK sustainable fashion brand cuts marketing costs and boosts conversion rates with Gen3 Marketing

a UK sustainable fashion brand cuts commission costs by 48% with Gen3 Marketing

A UK sustainable fashion brand faced rising marketing costs and inefficient affiliate partnerships, which were limiting new customer acquisition. The brand partnered with Gen3 Marketing to conduct an audit and restructure its affiliate marketing strategy.

Gen3 Marketing implemented a refined affiliate mix, restructured commission models, and optimized tracking. This solution delivered a 48% reduction in commission costs, a 241% increase in conversion rate, and a 34% growth in average order value for the UK sustainable fashion brand.