Case Study: UK outdoor equipment brand achieves +52% revenue growth with Gen3 Marketing

a UK outdoor equipment brand grows revenue 52% with Gen3 Marketing

A UK outdoor equipment brand sought to refine its affiliate marketing program while upholding its premium brand positioning and its strict policy against discounting. The brand faced challenges including a significant drop in conversion rate due to poor traffic quality, the need to integrate its sustainability messaging, and the goal of expanding into new international markets. They partnered with Gen3 Marketing to address these issues.

Gen3 Marketing implemented a data-driven strategy that included optimizing traffic by eliminating low-quality sources and expanding partnerships with cashback sites and content affiliates. They leveraged the brand's B-Corp certification by prioritizing eco-conscious affiliates and introduced a gift-with-purchase incentive for Cyber Weekend. This approach resulted in a +52% revenue growth, a +150% boost in Cyber Weekend revenue, and successful expansion into the US and Canadian markets.