Case Study: a UK lifestyle brand achieves 159% affiliate revenue growth with Gen3 Marketing

a UK lifestyle brand grows affiliate revenue 159% with Gen3 Marketing

A UK lifestyle brand faced challenges with its affiliate marketing programme after rapid growth led to uncontrolled commission costs, questions about the channel's true incrementality, and blurred tracking from including in-store sales. The brand engaged Gen3 Marketing to deploy a data-driven affiliate marketing optimisation strategy to ensure sustainable growth.

Gen3 Marketing revised the commission structure, removed in-store transactions to improve tracking, and conducted incrementality testing. This strategy resulted in a +159% increase in revenue, a +90% rise in orders, and a 344% reduction in commission costs month-over-month. Gen3 transformed the programme into a scalable, sustainable top revenue driver for the brand.