Case Study: a UK beauty retailer achieves lower costs and higher ROAS with Gen3 Marketing’s Awin migration

a UK beauty retailer cuts programme costs by 50% with Gen3 Marketing

A UK-based online beauty retailer faced challenges with its in-house affiliate marketing program, including cost inefficiency and inaccurate revenue tracking. The brand partnered with Gen3 Marketing to optimize its strategy and migrate the program to the Awin network.

Gen3 Marketing implemented a structured migration for the retailer, focusing on cost optimization and publisher expansion. This included a comprehensive competitor analysis, developing key partnerships, and introducing a more flexible commission structure. Crucially, they corrected the revenue tracking to exclude VAT and delivery charges. The results were significant: a 50% reduction in overall program costs and a 76% increase in ROAS. These savings were reinvested into new growth initiatives, driving sustainable revenue growth for the brand.