Case Study: a sustainable travel brand boosts traffic and brand exposure with Gen3 Marketing

a sustainable travel brand boosts ROAS to $9 with Gen3 Marketing

A sustainable travel brand needed to increase its brand exposure and generate consistent traffic to compete with rivals. The brand partnered with Gen3 Marketing to implement an upper funnel strategy focused on securing key content placements in high-profile media outlets.

Gen3 Marketing's solution involved creating a targeted list of top-tier partners and using tactics like editorial outreach and communication of key sales events to secure coverage on a cost-per-acquisition basis. The results included a 75% year-over-year increase, a $9 return on ad spend, and features in major outlets like Yahoo! and MSN, significantly boosting the brand's reach.