Case Study: a subscription-based service provider achieves 219% subscription order growth with Gen3 Marketing

a subscription-based service provider cuts CAC by 78% with Gen3 Marketing

The customer, a subscription-based service provider, sought to expand its digital acquisition and reduce costs through its affiliate marketing channel. Their challenge was moving beyond a last-click model to a full-funnel approach that would engage consumers at multiple touchpoints. The vendor, Gen3 Marketing, was engaged to help diversify the publisher mix and capture the true value of upper-funnel investments.

Gen3 Marketing implemented a full-funnel affiliate marketing strategy. This involved partnering with content publishers for awareness, high-authority publishers for consideration, and offer-based publishers for conversion, all supported by tiered commission structures and new tracking models. The results were exceptional, including a +219% increase in orders and a 78% reduction in cost per acquisition. Gen3's strategy successfully transformed the program into a scalable, cost-efficient growth engine.