Case Study: a property and casualty insurance software company grows organic traffic and trust with Gen3 Marketing SEO content

a property and casualty insurance software company boosts organic traffic 32.1% with Gen3 Marketing

Gen3 Marketing partnered with a property and casualty insurance software company that was struggling with low brand awareness and industry recognition. The client's challenge was to boost organic traffic and establish thought leadership within their niche sector against strong competition and dominant publications.

The solution implemented by Gen3 Marketing was an SEO content strategy leveraging E-E-A-T principles, which involved in-depth keyword research and the creation of a monthly calendar of tailored content. This approach resulted in a significant increase in organic traffic, including an 82% improvement in daily clicks year-over-year and over 1.02 million search impressions. Gen3 Marketing's work also led to a 32% increase in organic pageviews and a 212% surge in pageviews to a key conversion page.