Case Study: a lifestyle footwear brand achieves 1,000%+ YoY growth with Gen3 Marketing's Performance PR strategy

a lifestyle footwear brand drives 1,000%+ YoY growth with Gen3 Marketing

Lifestyle Footwear Brand, a company known for its casual slip-on shoes, faced the challenge of maintaining visibility and brand awareness beyond seasonal surges. With low upper-funnel visibility and inconsistent press coverage, the brand needed a sustainable model to promote new product lines and tap into new lifestyle categories. They partnered with Gen3 Marketing to implement a performance PR and affiliate marketing strategy.

Gen3 Marketing executed a performance-first PR strategy that combined SEO research with highly tailored media outreach and product seeding. This approach secured major editorial features and AI citations. The results were significant, including over 1,000% YoY growth in clicks, orders, and revenue, a +164% quarterly increase in clicks, and a major surge in revenue and orders during a key product launch, successfully validating a new product category for the brand.