Case Study: a leading pet nutrition brand achieves +26% affiliate growth with Gen3 Marketing

a leading pet nutrition brand grows affiliate growth 26% with Gen3 Marketing

A leading pet nutrition brand sought to expand its affiliate marketing efforts and drive sustainable growth for its direct-to-consumer subscription model. The key challenges were increasing new customer signups, expanding its affiliate partner base, and enhancing profitability by aligning lifetime value with acquisition costs. The brand engaged Gen3 Marketing to address these goals.

Gen3 Marketing developed a strategic affiliate growth framework focused on optimizing affiliate performance, tactical investment and offer testing, and customer experience enhancements. This approach resulted in a +26% YoY growth in new customer acquisitions via the affiliate channel and a +27% increase in new customer signups. Gen3's work made affiliate the brand's largest acquisition channel, achieving a +16% increase in active subscriptions at a cost per subscriber well below the benchmark.