Case Study: a home décor retailer achieves 9.6x ROAS with Gen3 Marketing's performance-based CTV advertising

a home décor brand drives 9.6x ROAS with Gen3 Marketing

A home décor brand sought to enhance its brand visibility and acquire new customers through Connected TV advertising, with key objectives of driving new customer acquisition while optimizing ROAS and keeping costs efficient. The brand partnered with Gen3 Marketing to implement a performance-based CTV strategy.

Gen3 Marketing executed a low-risk, performance-based CTV campaign by repurposing existing video assets into commercials and securing a pay-for-performance media buying agreement. The results were significant, generating over 300 new customers, $97.4K in incremental revenue, and a 9.6x return on ad spend, making CTV a highly effective upper-funnel channel for the brand.