Case Study: a global health and wellness brand achieves 21% higher ROAS and 100%+ revenue growth with Gen3 Marketing

a global health and wellness brand boosts ROAS 21% with Gen3 Marketing

A global health and wellness brand partnered with Gen3 Marketing to improve the efficiency of its affiliate program. The challenge was an overreliance on flat-fee placements and discount-heavy partners, which limited return on investment during a highly competitive sales period. The brand needed a more cost-effective affiliate strategy to scale performance without increasing spend.

Gen3 Marketing restructured the program by renegotiating placement fees and refining CPA structures to cut wasteful spend. Budget was reallocated to high-performing channels like loyalty platforms and influencer partnerships, with real-time optimization tools ensuring agile campaign management. As a result, Gen3 helped the brand achieve a 67% rate reduction and a 21% ROAS increase, while affiliate revenue grew by over 100% and total spend remained under budget.