Case Study: an electronics and accessories retailer achieves 90% higher ROAS with Gen3 Marketing's Amazon Affiliate Program

a electronics and accessories retailer achieves 90% higher ROAS with Gen3 Marketing

The client, an electronics and accessories retailer, faced challenges scaling their Amazon sales amidst intense competition. They partnered with vendor Gen3 Marketing to monetize upper-funnel traffic and maximize their return on advertising spend (ROAS) on the platform.

Gen3 Marketing implemented a robust Amazon Affiliate program focused on forging partnerships with influential publishers. This strategy drove significant traffic, resulting in 33,000 new page views and a sales contribution of 8%. The program achieved a ROAS that was 90% higher than with direct-to-consumer publishers, demonstrating the superior efficiency of the Amazon-focused approach.