Case Study: an ethically-sourced diamond jewelry business brand increases awareness with Gen3 Marketing

a ecologically-sourced diamond jewelry business brand drives 72.8k views with Gen3 Marketing

Gen3 Marketing partnered with an ecologically-sourced diamond jewelry business to increase brand awareness through influencer marketing via the Find Your Influence platform. The initial challenge was a lackluster response from a narrow selection of influencer verticals, which resulted in only nine influencers accepted and poor campaign performance.

To solve this, Gen3 Marketing modified its strategy by shifting the target influencer verticals to include lifestyle, fashion, finance, celebrity, and men’s fashion. This new approach secured 14 influencers who produced 15 exchange posts. The results driven by Gen3 Marketing’s efforts included 72.8k views, 398k impressions, and 4.5k engagements for the brand.