Case Study: Vrije Academie streamlines course management with Gen25 and Salesforce

Vrije Academie manages 6,000+ classes a year with Gen25

Vrije Academie, the largest educational institution for art and culture in the Netherlands, faced a challenge with its outdated custom-built system that could no longer support its significant growth. Their previous application, which served as both a CMS and CRM, was not built for their current volumes, complex reporting needs, or required integrations. Partnering with Gen25, they sought a robust Salesforce solution to ensure business scalability, technological innovation, and a secure environment for customer data.

Gen25 implemented a future-proof solution where Salesforce acts as the central system for courses, registrations, and customer data. They also developed a new website that integrates directly with Salesforce, creating a seamless flow from course creation to student registration. This has made Vrije Academie's daily work more efficient by reducing manual tasks and has provided a smoother experience for students, all while giving the institution a platform ready to support its continued growth.

Vrije Academie