Case Study: Quooker scales global operations with Salesforce and Gen25

Quooker scales Salesforce across 13 countries with Gen25

Quooker, a global kitchen appliance company known for its boiling-water taps, faced operational challenges during its rapid expansion into 13 countries. Its fragmented systems hindered a unified customer experience and scalable processes for sales, service, and marketing. Partnering with Gen25, Quooker sought a Salesforce solution to unify data and support both B2B and B2C growth.

Gen25 implemented a scalable Salesforce ecosystem including Service Cloud and Marketing Cloud. The solution introduced tools like Einstein Case Classification and self-service rescheduling to enhance customer service. This setup streamlined global operations, enabled targeted marketing across 13 countries, and is expected to significantly reduce manual case work. Gen25's work established a foundation for Quooker to efficiently expand into new markets with aligned processes.

Quooker