Case Study: Castor achieves rapid sales growth with Gen25’s Salesforce implementation

Castor launches Salesforce in 10 weeks with Gen25

Castor, a company that creates decentralized technology to make clinical trials smarter and more accessible, faced a rapid growth challenge. Their existing CRM could not support the necessary integrations with modern sales tools. They partnered with Gen25 to implement a Salesforce solution that would equip their sales team with the right marketing tools and flows.

Gen25 delivered a streamlined, future-proof Salesforce implementation including Sales Cloud and Service Cloud within 10 weeks. They managed scope tightly and built custom integrations, providing Castor with a 360-degree customer view. This new capability was integral to their business growth, supporting their successful Series B financing round of $65 million.

Castor