Case Study: Boat Bike Tours achieves operational excellence and doubled turnover with Gen25

Boat Bike Tours doubles turnover in 4 years with Gen25

Boat Bike Tours, a European boat and bike tour operator, faced challenges in managing its operational efficiency and customer experience as it grew. They partnered with technology vendor Gen25 to implement a comprehensive Salesforce solution, including Sales Cloud, Marketing Cloud, and Tableau, to centralize their operations and gain a unified view of their customer data.

Gen25 implemented a single-platform Salesforce solution for Boat Bike Tours, integrating tools like GoMeddo to streamline booking and planning. This provided a 360-degree customer view and eliminated system switching, making bookings twice as fast. As a result, BBT doubled its turnover in four years, even during the pandemic, and enhanced its sustainability efforts by implementing Salesforce Net Zero Cloud to track emissions. Gen25's partnership enabled BBT to scale efficiently and improve customer loyalty.

Boat Bike Tours