Case Study: Biller accelerates European expansion with Gen25 and Salesforce

Biller launches Salesforce in 3 months with Gen25

Biller, a fintech startup acquired by a Danish banking group, faced the challenge of scaling rapidly across Europe while needing a robust CRM system from the outset. To avoid the limitations of legacy systems and support its ambitious international growth and employee expansion, Biller partnered with implementation vendor Gen25 to deploy Salesforce, specifically Sales Cloud, Service Cloud, and Marketing Cloud Account Engagement.

Gen25 implemented a central Salesforce platform to manage sales, marketing, and service processes, integrating the company's website for lead generation. The solution went live within three months, enabling effective campaign launches and sales operations. Following this successful collaboration, Biller extended its innovation partnership with Gen25 to work on further optimizations and a connection between Biller's data lake and Salesforce.

Biller