Case Study: AAA Northeast enhances member cybersecurity and value with Gen Digital’s Norton 360

AAA Northeast grows year over year with Gen Digital and Norton 360

AAA Northeast, a large regional automotive, travel, and insurance club, sought to enhance the value of its memberships by offering a benefit integral to modern life: cybersecurity. At the time, they did not provide such a solution to their members. Their goal was to deliver safety, security, and peace of mind to complement their brand, while also identifying a new revenue opportunity for the club. This led them to partner with Gen Digital, utilizing its Norton 360 solution.

Gen Digital implemented its Norton 360 cyber safety suite for AAA Northeast members, providing defense against online threats and features like a VPN for travel security. The vendor worked flexibly with the club to ensure a smooth implementation and tailored the product suite to meet their specific needs. As a result, the partnership helped AAA Northeast consistently hit its member acquisition targets and achieve year-over-year growth. Notably, members renewed the Norton product at a higher rate than other offerings, creating a mutually beneficial revenue stream and strengthening member loyalty.

AAA Northeast