Case Study: Niantic achieves mission-aligned employee welcome boxes with Gemnote

Niantic - Customer Case Study

Niantic, best known for the augmented reality mobile game Pokémon Go, faced the challenge of creating employee welcome boxes that reflect and reinforce their mission to enrich human experiences in the physical world. They partnered with Gemnote to develop onboarding kits that align with Niantic’s brand and cultural values.

Gemnote designed and delivered curated welcome boxes and packaging tailored to Niantic’s mission, helping to create a consistent, mission-forward onboarding experience for new hires. The collaboration reinforced Niantic’s brand and culture during employee onboarding; no specific quantitative metrics were provided for the impact.

Niantic