Case Study: Independent Health boosts Medicare ad awareness with Gelia Marcom + Martech

Independent Health reaches 77% ad awareness with Gelia Marcom + Martech

The customer, Independent Health, sought to help seniors in Western New York navigate Medicare Advantage plan options during the Annual Enrollment Period. Their challenge was to communicate a personalized and supportive experience to empower members and reinforce trust in their decision-making. The vendor, Gelia Marcom + Martech, developed a multi-channel campaign to address this.

Gelia Marcom + Martech implemented a solution using a multi-media approach that included television, radio, out-of-home, print, digital, and direct mail advertising. This strategy emphasized the thematic "Rely on the RedShirts" to highlight the supportive experience. The campaign achieved significant results, including a 77% total ad awareness among those 65+ and an 82% aided recall for its core message, successfully reinforcing Independent Health's position as a trusted plan.

Independent Health