Case Study: Independent Health drives record Fitness in the Parks attendance with Gelia Marcom + Martech

Independent Health boosts Fitness in the Parks to 7,300 attendees with Gelia Marcom + Martech

Independent Health partnered with Gelia Marcom + Martech to boost awareness and attendance for its long-running free community program, Fitness in the Parks. The challenge was to effectively promote the program's 14th season across Western New York to increase participation in the outdoor workout series.

Gelia implemented an integrated campaign utilizing online display ads, radio, out-of-home media, email, and a full social campaign with optimized video content. The solution employed Gelia's U-Centric content strategy, using original footage and motion graphics to create engaging assets. The campaign was highly successful, generating 21 million impressions and increasing click-through rates by 7%. Most significantly, it drove nearly 7,300 people to attend a class, bringing the program's 14-year total to over 79,000 participants.

Independent Health