Case Study: Hannay Reels builds a lasting photo and video content library with Gelia Marcom + Martech

Hannay Reels captures 2,400+ assets in 2 days with Gelia Marcom + Martech

Hannay Reels, a manufacturer with nearly a century of experience, needed a durable library of photo and video content for its sales and marketing channels. They engaged the vendor Gelia Marcom + Martech to execute a U-Centric content strategy that would produce high-quality, timeless assets.

The Gelia Marcom + Martech team conducted an intensive two-day shoot at the Hannay facility, capturing over 2,400 assets using a variety of equipment and techniques. This comprehensive library, featuring diverse angles and perspectives from across the entire manufacturing process, is designed to support Hannay Reels' marketing initiatives effectively for years to come.

Hannay Reels