Case Study: XOMD launches Moodceutical skincare with Geletka+ packaging design

Xomd™ wins 2025 MUSE Design Awards with Geletka+ for custom Moodceutical™ packaging

Geletka+ was hired by Xomd™ to design packaging and build a brand for the world's first Moodceutical™, a skincare line still in development. The challenge was to create a compelling brand identity and packaging for a product that did not yet have a final formulation or a physical bottle, aiming to launch an entirely new category of emotional skincare.

The solution from Geletka+ involved building a strategic brand platform and a full visual identity system, which included designing custom packaging with a unique bottle silhouette and luxurious materials. The results were highly successful, as the work created the new Moodceutical™ category and earned recognition in People Magazine's 2025 Hall of Fame Star Products, effectively reinforcing the brand's clinical credibility and emotional appeal.

Xomd™