Case Study: Kadena achieves clearer B2B positioning with Geletka+

Kadena delivers B2B repositioning in 30 days with Geletka+

Kadena, a blockchain company founded to solve the Blockchain Trilemma, faced the challenge of evolving its brand and repositioning its story as it shifted from a B2C to a B2B strategy. They needed to communicate more clearly and consistently to a new, more sophisticated audience and engage in real-time blockchain conversations. The vendor Geletka+ was engaged to provide a range of services including brand strategy, a brand refresh, and go-to-market planning.

Geletka+ implemented a comprehensive solution that included a modular brand refresh, new messaging frameworks, a full-scale website redesign, and a paid media strategy across traditional and crypto-native platforms. This work successfully repositioned Kadena as a blockchain built to deliver what others cannot. The measurable impact included a successful B2B repositioning delivered within 30 days, clearer differentiation in the market, and stronger audience engagement across all platforms.

Kadena