Case Study: CDK achieves higher-performing campaigns and stronger dealer engagement with Geletka+

CDK delivers its highest-performing ad campaign in 5 years with Geletka+

CDK, a leading automotive retail software provider, sought a partner to help effectively tell its story and connect with car dealers on a deeper level, moving beyond traditional advertising. They partnered with the full-service agency Geletka+ to develop messaging and campaigns that would resonate with this tough, no-nonsense audience.

Geletka+ immersed themselves in CDK's world, conducting on-the-ground research to understand dealer challenges before creating clean, high-impact campaigns. The solution delivered by Geletka+ included integrated advertising, the support of major product launches like Unify and the Dealership Xperience platform, and navigating industry disruption. This resulted in CDK's highest-performing ad campaign in five years, elevated brand perception as an industry leader, and improved engagement at trade shows.

CDK