Case Study: Illumination Entertainment brings The Grinch to modern holiday shelves with Gelcomm's packaging and style guide

Illumination Entertainment launches Grinch holiday packaging with Gelcomm in a fresh, modern style

Illumination Entertainment sought to bring a fresh, modern version of Dr. Seuss' classic Grinch story to a new generation and required compelling product packaging for its holiday merchandise. The company engaged the vendor Gelcomm to create a new packaging design and style guide that would capture the film's unique spirit.

Gelcomm developed a solution that combined playfully crooked shapes, a warped aesthetic, and a slightly sour Christmas color palette to make the packaging stand out on modern holiday shelves while feeling unmistakably Seussian. The result was a clean, simple, and distinctive design that successfully captured the essential wonky and fun elements of the Grinch brand for the new film's seasonal products.

Illumination Entertainment